New Zealand's most trusted brand for 2017 also dominates the world and you LOVE them!

It's not enough for them to just be the most trusted brand in NZ for 2017, nor is enough to kick the Aussies ass as well, no they have to dominate the world while they're at it!

Some might call controversy but most will simply nod in agreement that the All Blacks AND Whittakers are joint number one as New Zealand's most trusted brand in 2017. If this confirms anything, it merely says we are a country built on rugby and chocolate.

A survey conducted through  Colmar Brunton had concluded that for the sixth year in a row, Whittakers have held down the number one spot - but this time they're tied for first, with our national treasures, the All Blacks. 

PHOTO / COLMAR BRUNTON website

Air New Zealand rounded out the top 3, coming in third, but the interesting battle for positions comes in the 3 way tie for sixth place, held by Pineapple Lumps, Trademe and Watties. 

Safe to say, you have to objections from us!