Kellogg's have launched a white chocolate Coco Pops flavour!

White choc fans are gonna love this!

Kellogg's have launched Coco Pops White Chocolate in New Zealand, and we're not sure how to feel...

The new addition is causing debate as they look identical to rice puffs, and fans are hoping they don't taste like it either.

We all love the chocolatey goodness of the classic Kellogg’s cereal, so let's hope this new version is just as good!

The limited-edition Coco Pops White Chocolate is described as having a "unique taste inspired by the delicious crème brulee and pana cotta desserts"...yum?!

The new cereal is now available in supermarkets across NZ for $4.89.